Patients are about to be targeted like never before by advertising companies as face recognition software merges with information screens to profile your interests as you wait for your doctor.
Lord Sugar is on the verge of selecting one more hard-nosed apprentice to his entrepreneurial stable as his Apprentice programme reaches its latest conclusion this Wednesday. Quite what work the eventual winner will undertake is unclear but a previous winner was selected to run the sales of a project that profiles patients in the NHS as they sit and wait for their GP.
Amscreen Plc is part of Lord Sugar’s Amshold Group of companies, which is based in the tax haven of Jersey and is overseen by his son Simon Sugar, who is the CEO. The company, which launched in 2008 when Lord Sugar bought Comtech M2M, provides T.V screens into places where there is a captive audience and places targeted marketing alongside the other content the organisation may use. These screens are placed in GP surgeries, hospitals and dentists throughout the UK and in Europe and also in petrol stations, convenience stores.